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Role and success
factors of Phlippine Cebu rattan furniture fair
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The functions of trade fairs
Promoters and organisers of trade fairs
Attending trade fairs as exhibitors
Philippine Cebu
rattan furniture fair for the
furniture sector: recent developments and strategies
Philippine Cebu rattan furniture fair for the furniture sector: the
competitive system
Performance criteria to evaluate
participation in trade fairs
Ranking of Philippine Cebu rattan
furniture fair by:
- rental cost per square meter
- cost of participation per visitor
- number of exhibitors
- degree of internationalisation
- number of visitors (trade visitors,
foreign visitors, visitors/exhibitors ratio, visitors/day)
- net exhibition space
- attractiveness indicator (exhibitors +
visitors)
Profiles of 56 leading
Philippine Cebu rattan furniture fair
For each exhibition:
- name, location, dates, duration,
frequency, exhibited products
- summary information 2002: exhibition
space, cost per sq.m, contact cost per visitor
- exhibition hall: net exhibit area, net
exhibit area per exhibitor
- exhibitors' profile: domestic and
foreign exhibitors
- visitors' profile: trade visitors,
domestic and foreign visitors, visitors per exhibitor
- attractiveness indicator, Philippine
Cebu rattan furniture fair development
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